Metrolink adopts pedestrian safety message

The initiative has already been rolled out in Edinburgh and Blackpool, and now Metrolink is the latest system to adopt the message, ‘Two Lines = STOP’.

Delivered through eye-catching signage and striking social media content, the campaign has been developed by the Light Rail Safety and Standards Board in response to research that’s found pedestrian inattention to be the most common cause of collisions.

Carly Swift, Marketing and Digital Media Manager at the LRSSB, explained: “We know from our own observational studies that pedestrians are often distracted by their mobile phones, or are simply oblivious to their surroundings.

“Failing to show the same care they would when crossing a busy road, many people often ignore signage they see every day, so it’s vital we find ways to catch the attention of unwary pedestrians.

“Working with operators and safety experts, we’ve developed a bold campaign that can be tailored to the requirements of individual networks, and we are delighted that Metrolink is now on board.”

Over the past week, Transport for Greater Manchester has installed the new signage at key locations across the Metrolink network, including at crossings and busy pedestrian areas.

Metrolink services in and around Manchester city centre are expected to be busier over the festive period with the Christmas markets and high-profile events being held across the city-region.

Ian Davies, TfGM’s Interim Network Director for Metrolink, said: “The safety of our customers and staff is our number one priority, and we do everything we can to make sure trams, crossing points and stops are safe for everyone.

“However, trams, crossings and stops are only as safe as the way they are used by passengers. As we get closer to the busy festive season our town and city centres will be busier with lots of interesting things to look at and activities to enjoy, but it’s really important that everyone stays aware of what is going on around them.

“We’d urge everyone travelling with us take heed of these very important messages and new signage: stop, look out for trams and stay safe.”