Science behind tram safety campaign explored in latest LRSSB podcast

The latest episode of ‘Let’s Talk Light Rail’ focusses on the research behind the initiative that aims to reduce the risk of collisions between pedestrians and trams in cities across the UK.

Recording in Manchester, where Metrolink has become the latest network to adopt the message ‘Two Lines = STOP’, it features Joanna Brown from Minefield,

the company that carried out a series of observational studies on behalf of the LRSSB.

In conversation with Carly Swift, LRSSB Marketing and Digital Media Manager, she also explains how the findings of the research shaped the campaign’s key messages and informed graphics designed to influence the behaviour of people when close to tram tracks.

They are joined in conversation by Jamie Swift, the LRSSB’s Head of Commercial Projects, who outlines the wider context of the campaign and the positive response to initial trials in Edinburgh and Blackpool.

To watch the latest edition of ‘Let’s Talk Light Rail’, for a fascinating insight into the psychology of pedestrian behaviour, and the way the light rail sector is using real-world research to boost tramway safety, click from various links below:

Spotify: https://open.spotify.com/show/32JewqbNDFKYqrpN2ZAtGF?si=c511b760232b46d7

Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-light-rail/id1754905291

Amazon Music: https://music.amazon.co.uk/podcasts/59140c87-14b3-4ca0-971a-6b516e98c80b/let's-talk-light-rail

YouTube: https://www.youtube.com/@lightrailssb/podcasts